Real Results from Real UK Businesses
We let our results speak for themselves. Here are real case studies from UK trades and construction businesses who have transformed their lead generation with AdsFlair.
Real Google Ads Performance
Actual campaign metrics from a live AdsFlair client account
Campaign Overview
UK Trades · All Campaigns
Conversions
847
+34%
Submit Lead Forms
365
+28%
Phone Call Leads
482
+41%
Total Cost
$28.9K
ROAS 12.7x
Conversion trend (last 12 weeks)
Live account data · AdsFlair managed campaign
▼ Clicks
5.89K
▼ Purchases/Sales
104.99
▼ Actual ROAS
2,277.48%
▼ Cost
€2.06K
Devon Plumber Scales from 5 to 30+ Weekly Leads
The Challenge
Harrison Plumbing depended heavily on word-of-mouth referrals, resulting in inconsistent lead volume. Some weeks brought steady enquiries, while others saw little to no activity. They needed a reliable and scalable system to generate consistent customer demand.
Our Solution
We launched high-intent Google Ads campaigns targeting emergency plumbing and boiler repair keywords across Devon. Each service had its own conversion-focused landing page. The results speak for themselves: 5,890 targeted clicks, 105 tracked sales conversions, and a verified ROAS of 2,277.48% — all on just €2.06K in monthly ad spend.
Mitchell Construction, Manchester
Manchester Builder Generates £180k in Contracts
The Challenge
Mitchell Construction had built a solid reputation through referrals, but growth was limited. They wanted to break into larger residential and commercial projects, yet their previous Google Ads attempts had failed, wasting over £8,000 with little to no return. Frustrated and sceptical, they needed a strategy that could actually deliver qualified opportunities, not just clicks.
Our Solution
We stepped in and rebuilt their entire Google Ads system from the ground up. Campaigns were restructured into tightly themed ad groups, ensuring every search matched high-intent services. We crafted compelling ad copy that showcased their portfolio, credibility, and past work, positioning them as a premium contractor. To complete the system, we developed conversion-optimised landing pages for each service, designed to turn traffic into serious enquiries.
Wright Roofing, Birmingham
Birmingham Roofing Company Triples Call Volume with Google Ads
The Challenge
Wright Roofing struggled to generate consistent inbound calls as competitors dominated the top positions on Google search results. Without an active Google Ads strategy, they were missing out on high-intent searches like 'roof repair Birmingham' and 'emergency roofer near me.' This resulted in lost opportunities and an inconsistent flow of new enquiries.
Our Solution
AdsFlair developed a high-performance Google Ads strategy specifically for roofing services in Birmingham. We launched targeted campaigns covering both emergency roof repairs and full roof replacements, ensuring visibility across all high-intent searches. To maximise lead generation, we implemented call-only ads, location extensions, and smart bidding strategies aligned with seasonal demand.
Could Your Business Be Our Next Case Study?
Book a free Google Ads audit and let's discuss how we can replicate these results for your business.
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